Demand Estimator

Accurately forecast customer and channel demand to help ensure that production activities satisfy product demand. Aligni’s Demand Estimator is the tool that helps you model demand over time without committing inventory. 

Demand Estimator BETA

The demand estimator feature is presently beta and subject to change without notice. This feature is provided free to all plans until 2023-07-01.

For additional information and to provide feedback, please contact [email protected].

The Demand Estimator is a tool where you can maintain customer- and channel-specific product demand information for forecasting and planning purposes. With the demand estimator, you and your team can::

  • Create dated demand estimates for each relevant product and customer (or channel) pair.
  • Include per-unit revenue for each demand entry for financial forecasting.
  • Include demand on the inventory forecast chart to assist production planners in aligning their production schedule with forecast demand and safety stock requirements.
  • Aggregate demand by product, customer, and time period for reporting.
  • Aggregate component demand for buyer planning and vendor negotiation.


For now, the demand estimator is located on a link on the Engineer Dashboard. This is expected to change soon.

Engineer Dashboard Demand Estimator

Demand Entries

A demand entry is a single record that represents a quantity of demand for a specified product at a single point in time. This demand may represent an expected order from a specific customer or collection of sales from a channel over a period of time (e.g. 150 units of a product sold through Amazon in February 2022). The basic attributes of a demand entry are:

  • Item / Part
  • Customer / Channel
  • Warehouse location – This is required to establish where the demand must be met.
  • Quantity
  • Date – This establishes the date when the demand is expected to be fulfilled. On the inventory forecast chart, the demand will be depicted as a decrease in quantity at this date.
  • Revenue per Unit – This optional attribute allows Aligni to financial sales projections for finance teams. It is used to compute total revenue and gross profit over a period.
  • Prominence – An integer setting between 0 and 100 that directs which demand entries are included in visualization and other depictions

Spot Demand

Create a Spot Demand when a customer has shared information regarding a specific purchase that is not associated with a forecast of demand over time.  As explained above the prominence qualifies the probability of the demand.

Demand Visualization

Demand is depicted in a number of ways throughout Aligni. In addition to the Product Demand Matrix and Component Demand Matrix found in the Demand Estimator, demand is also found on the inventory forecast chart, individual item records, and customer records.

Inventory Forecast Chart

Demand is depicted on the inventory forecast chart as a decrease in inventory occurring on the date entered in the demand entry.

Product Demand Matrix

The Product Matrix tab displays a table of all demand organized by assembly. By default, each assembly’s demand is collapsed into a single table row, but may optionally be expanded to show individual customer demand for that assembly in a separate column.

Demand is organized by column using a selectable time period and sorted by part number or manufacturer part number.

You may optionally display the total revenue within each cell or corresponding the gross profit. Gross profit in this case is computed by subtracting the item’s standard cost from the revenue specified in the demand entry.

Component Demand Matrix

The Component Matrix tab displays a table of all components required by the corresponding products entered as demand entries. Each column represents a period of time and the contents of each item’s cell in the column is the quantity of that item that are demanded in that period.

You may optionally filter by manufacturer or part type to focus your attention on certain classifications of items. You may also search by part number or manufacturer part number.